Marketing & Branding
Branding is important because not only does it make a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competition and clarifying what it is you offer that makes you the better choice
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Think of marketing as the actions you take to connect with your customers and get them to buy your products or services. Branding, on the other hand, is the marketing practice of actively shaping your brand. Branding is about defining who you are as a company.
In simple terms, branding and marketing lets the consumer know who you are, what you do, and why you do it.